GIS provides the framework needed to identify the optimal site(s)
for facilities or activities such as store locations, warehouses,
service centers, drilling sites, municipal facilities, wireless
communications towers, recreational facilities, habitat protection
zones, and so on. You provide the criteria, we provide the results.
Location & Allocation: Sales Territories
GIS is an ideal framework for understanding the relationships among
the many location-dependent factors governing the success of a business,
from demographics to travel-times. These data can be applied to many
aspects of the business enterprise to ensure optimal siting of outlets,
headquarters, warehouses, or sales reps with respect to customers, workers,
suppliers, and transportation facilities.
Click to see larger in another window
This map shows a set of optimal sales territories derived from spatial
analysis of market, demographic and distance data subject to a number
of constraints: socio-economic thresholds, target number of prospective
customers, maximum travel-time within the territory, compactness of
territories, and maximum total number of territories. For this client,
our analysis let them increase the total number of sales territories
while reducing the number of under-performing territories and showing
them where to refocus their advertising expenditures for maximum effect.